As a Generation Y'er, the generation known as being tech savvy and into gadgets, I have grown up knowing how to operate, explore and enjoy the world of technology. It is a known fact that social media outlets are becoming the new way of connecting people to people and businesses to businesses, but how do you get those who aren't Gen Y'ers to participate?
In a Wall Street Journal article, Social Networking to Reach Young Affluents, Steve Crosby, head of wealth management at Pricewaterhouse Coopers, shows financial advisers the importance of connecting to younger generations through Facebook and Twitter to bridge the wealth transfer gap.
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