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Wednesday, May 5, 2010

Facebook Needs Crisis PR

Facebook yet again is under fire for how they are dealing with the privacy of their users. This week some Facebook users' private chats and friend requests were made public. I think it may be time for Facebook Inc. to devise a PR campaign to help remove this tarnish from their reputation.

In lieu of Cinco de Mayo, is it time for me to say adios to Facebook? Are you scared that your private information may become not so private? Read this Wall Street Journal article to see how Facebook is handling this privacy issue.

Tuesday, May 4, 2010

Dead week: Not so dead

This week officially marks my final college "dead week." While, dead week is suppose to be reserved for students to finalize projects and prepare for finals, it seems to be the busiest week of the semester. The term "dead week" almost seems like an oxymoron. My dead week may be crazy and hectic, but I guess that is what I get for not having any finals during finals week next week. Yah, I don't know how that happened, but it sure is a nice way to end my senior year! :) For all of you who are trying to buckle down and focus to begin studying for finals visit the K-State Academic Assistance Center web site for study tips and other campus resources. I didn't even know these resources existed until I stumbled upon the site today!

On another note, Update Magazine has been sent to the printer! Woohoo! Our class gets to tour Ag Press tomorrow which should be an experience. Maybe we will get to see our magazine being printed. The magazine looks great and I can't wait for our alumni to see the finished product. Our class has really come a long way in the magazine production process and we should all be proud of the finished project. As far as the Update Magazine web site goes, it is near completion as well. Migrating the magazine mostly to the web will be a change for our alumni, but one move that I think is for the better. I can't wait to see the magazine finalized and in our hands!

Saturday, May 1, 2010

Public Relations vs. Social Media


As a public relations student I have been taught how to connect target audiences, effectively write press releases and successfully design a PR campaign. What for? Can anyone be a PR professional now? Is the art of public relations dying?

Some say the rise of social media has made the practice of public relations obsolete. However, I think that social media outlets have only enhanced public relations and made it easier for PR professionals to reach their desired audiences. Social media outlets give PR professionals power. They allow for a public relations department to directly distribute their information to a large number of people at one time. In today's society people are digital. If you are a company, organization, non-profit or institution without a presence online then you are behind the times and are losing valuable promotional opportunities.

In the article, Public Relations Trends for 2010, on smallbiztrends.com, the relationship between public relations and social media is examined.